Mission - “Offer green products and service, make the world more beautiful”

Enterprise vision - “ To be the leading company of our industry”

Core Value - “Dedicated to the society, to realize self-fulfillment”

Development Philosophy - “Stronger, Bigger, Longer”

Enterprise Aim - “For nation, For customers, For staff, For shareholders, For society”

Enterprise Style - “Building confidence, Make determination, Hold persistence”

Enterprise Spirit - “Love enterprise, Love products, Love ourselves”

Enterprise Target - “Establish first-class character, Manufacture first-class products, Create first-class benefits,

Construct first-class enterprise”